LNelson Design

Creating digital experiences that put people first.

I help businesses grow by designing minimalist, intuitive mobile apps, websites, and digital products that prioritize user experience.

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Featured Work

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Old Southern BBQ

App Configuration  |  Content Design  |  Client Partnership  |  UX/UI

Digital transformation initiative designed to help a growing restaurant enhance customer engagement and operational efficiency through a POS-integrated mobile ordering app and gamified loyalty program—promoting accessibility, user adoption, and long-term brand loyalty across mobile platforms. Product and development: Hang
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TELL-Tool Research

App Design  |  User Research  |  Client Partnership  |  UX/UI

Psychoeducational decision support tool designed to help parents communicate with their children about their donor gamete or embryo origins, fostering understanding and stronger relationships.

LNelson Design Services

I prioritize working with local, community-rooted brands that naturally foster joy, meaningful connections, and a healthy way of living.

I’m a Minneapolis-based UX designer fueled by matcha lattes, bike rides, and home-cooked meals.

Homepages That Tell Your Brand’s Story.

Navigation Built for Clarity and Ease.

Product Descriptions Curated for Customers.

My Core Principles

1
SIMPLE.

Designing with clarity and ease in mind.

2
ACCESSIBLE.

Prioritizing inclusive experiences for everyone.

3
INTUITIVE.

Creating seamless, user-friendly interactions.

What's My Process?

2

Strategy

I assess your current solution, define a plan for improvement, and provide a work proposal before moving forward with an agreement.
3

Design

I create your website or mobile experience, refine the design with two rounds of feedback, and ensure it aligns with your vision before finalizing.
1

Discovery

I take the time to understand your business and brand direction, ensuring we align on your goals and vision for enhancing your digital presence.

What Others Are Saying

Testimonials

Renée S.

Lindsay and I started working together 2 years ago. During this time, I have been consistently impressed by her ability to take high-level concepts and execute them flawlessly. One notable example is when I suggested a need to promote content to our broader team using our company's learning experience platform. Lindsay not only ran with the idea but plotted everything out in great detail to build a comprehensive "learning channel" for users to self-serve. In fact, she enhanced and customized the visuals with HTML code, making them far more attractive than the default options permitted. Now this channel is a professional development hub for thousands of our fellow team members.

Lindsay is energetic and passionate about consumer experience, always demonstrating a keen design eye. Her technical skills are exceptional as well; she can teach herself any tool needed, whether it's hard coding or using a new software platform. She is incredibly collaborative, truly welcoming feedback, and consistently maintains a high level of professionalism. Her speed in delivering high-quality work is remarkable, and I feel incredibly fortunate to have her on my team.

Talent Development & Instructional Design Consultant

Optum Logo

Joy R.

Lindsay is the utmost professional, balancing her creative talents with a strong sense of responsibility and diligence. Her passion for design is evident in every project she undertakes, and her user-centric focus ensures that the end product is not only functional but also intuitive and enjoyable for users, which was evidenced on a recent project where Lindsay developed a learning platform. Her problem-solving skills and innovative thinking were crucial in delivering a successful outcome.

In addition to her technical skills, Lindsay takes initiative and is always looking for ways to improve processes and outcomes. Her excellent problem-solving skills and ability to think outside the box make her an asset to any team. Lindsay is highly collaborative, always open to feedback and eager to work with others to achieve the best possible outcomes. She is a highly skilled and dedicated professional who would be an asset to any team or project.

Associate Director

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Michele B.

Partnering with LNelson Design for our website design and digital strategy was one of the best decisions we've made. As a bath products brand that's intertwined with travel, the importance of visual appeal, clear messaging, and easy user experience cannot be overstated. Lindsay delivered quickly and flawlessly on all of this, and her work was simply inspired. Our new site not only looks stunning but is also intuitive and easy to navigate, making it easier for our customers to explore and purchase our products.

She also listened carefully to our ideas and then realized them and improved upon them with a streamlined sense of style that was perfect for our brand. Beyond the aesthetics, she provides invaluable digital guidance and detail-oriented, consistent project management that keeps us moving forward to grow our e-commerce operations and continue to iterate our corporate presence overall. Lindsay's professionalism, creativity, and attention to detail truly sets her work apart.

Founder at OOO Bath

Sarah D.

After going through several other website designers without much success, working with Lindsay to bring our vision to life was one of the smoothest, most rewarding creative processes we’ve been a part of. We came in with no design background and no internal team to handle the details, but Lindsay made everything incredibly easy to understand. She translated our ideas into a clean, modern site without overwhelming us with technical jargon or drawn-out decision-making. Every step felt intentional and efficient.

The process was very collaborative; quick check-ins, thoughtful feedback, and just the right amount of back-and-forth to keep things moving. We always felt confident that the end product would reflect exactly what we were after – and we were right!

If you’re a small business owner with limited time who wants a professional, polished web presence, I could not recommend Lindsay enough!

Director of Operations at Doughboy Depot

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